GREY SF x UCHealth: Integrated Print & Video Campaign


UCHealth “exists to help our patients live extraordinary lives” and that’s exactly what they wanted to convey in the integrated campaign featuring both stills and ‘moving portraits’ for print and digital, commissioned by UCHealth via Grey San Francisco. Patient stories and emotional narratives are at the heart of the campaign, featuring real UCHealth patients — making it a perfect match for Martin’s honest portraiture.

Photography by Martin Schoeller