360º Brand Experience: IDENTICAL x NatGeo x teNeues

Elevating Brand Strategy
Written By Lisa Hooper
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After helping to produce a National Geographic cover story, I produced Identical: Portraits of Twins (teNeues) which included attending Twins Days for casting/shooting and researching/shooting ultra-rare twins, triplets, and quadruplets across North America. I also oversaw the production of two large-scale exhibitions complete with standing-room only live events on both US coasts (complete with identical twin harpists and triplet bartenders!).

Photography by Martin Schoeller

 
Lisa Hooper
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