Global Campaign: JOHNNIE WALKER x ANOMALY
I oversaw production of the “Joy Will Take You Further” global print campaign for Anomaly Amsterdam and Johnny Walker. With agency creative, locations, and photographer spread across global time zones and final concepts approved frequently with less than 48hours notice, I galvanized production teams in LA, New York, England, Scotland, and Brazil to execute elaborate briefs involving SFX, picture cars, fully-designed sets, etc. and built alliances with highly-charged broadcast production to effectively share limited resources (talent/location/etc.). Thanks to the support of the tireless agency producer and talents of the local teams, the ulcers on our way to the finish line were fewer than anticipated.
Photography by Martin Schoeller