GWHFC x Instagram x Web Campaign Fundraiser


In concert with the founding members of the Greater West Hollywood Food Coalition (now HoFoCo), I designed, developed, and lead the web campaign fundraiser across social media platforms for one of LA’s most established volunteer-run non-profits, serving meals to the homeless daily since 1987. The interviews and photographs of their homeless clients also served as the innaugrual campaign on Martin Schoeller’s Instagram feed @martinschoeller (>200k followers), garnering 60k+ followers within the first 4 weeks of launch. I also led PR outreach and pitched the campaign to media resulting in notable online press placements such as TIME Lightbox, People, Buzzfeed, National Geographic and ABC News and helping to secure >$75k in donations.

See more here.

Photography by Martin Schoeller