KIA x D&G: Print Campaign alongside TV

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With less than 24hrs to spare, I led the on-set production of KIA’s “We Are Not Famous” print campaign, launched at the SuperBowl. Partnering with the agency’s stellar EP, a brilliant local coordinator, and our tireless print team, we forged relationships with the Broadcast team to share resources, talent, and locations to achieve ever-changing deliverables under impossibly-tight conditions. In the end, we shot >30 people at >6 locations in 4 days, well over our target (13 portraits).

Photography by Martin Schoeller